People of this age are getting smarter… by smarter I mean they are moving more and more towards the use of smartphones and tablets. Smartphones provides us with the best way to communicate, new games are being launched on daily basis and so as the new apps. The overall quality of the smartphones are increasing. People are also using the internet on their smartphones and tablets and this increase in the mobile internet usage has made the web design companies to design the websites the same way these website designing companies design for the computer systems i.e. Responsive Web Design or RWD.
A responsive web design is one such design that will give the same look and accessibility on any device whether it maybe a computer, a laptop, a tablet or a smartphone. The format, content and the images, all remains the same way as on any device. Website designs, other than responsive web designs, will lose their format when displayed on different devices, and hence every device needs a separate web design. But with the introduction of this new design, neither the website designing companies nor the owners of the websites have to worry about the website design.
Why the need for responsive web design is rising, is the key point to be discussed here, so let’s discover the benefits and reasons we can get from responsive web design:
Rise in the use of smartphones
Like said above, people are now moving towards smartphones with a very fast pace. A research shows that over about 20% of the searches on Google is made by some kind of mobile device. Other usage of internet on mobile devices is also increasing. The web design companies now don’t need to design the websites for each and every type of device. The size, images and content all remains the same whether it be a smartphone, a tablet or a computer.
Preferred by Google
Google is an authority in itself. About 67% of the searches were made on Google the last year. It is the most popular and easy to use search engine all across the globe and like the stats mentioned, most of the people like to use this search engine as their first priority in making searches on the web. Google also prefer the use responsive web designs to all the companies on the web. The Google crawlers are more efficient with responsive websites, the indexing is better and then the optimization is better with a responsive web design. The same URL and HTML makes a website having responsive design to be better in indexing and optimizing. Having the same URL and a website, also makes the users to share it with more ease and effectively.
Conversion rate is also optimized
A website ranking on the first page with bad design and usability will increase the bounce rate and this is not like by Google. Responsive web design eliminates this weakness and will give the best looks and usability, reducing the chances of bounce rate.
Users are more satisfied
Navigation is easier. No need to zoom or resize the website again and again but it will adjust it according to the device’s screen size. A responsive web design means a better users experience and less bounce rate. The users will be more willing to use the services or buy the products and will remain on the website for longer than they would on a non-responsive website. Companies with no responsive web design and non-functioning on mobiles or other devices means that the company don’t care for their business and these all will go against the company and it will start losing its popularity and hence the rank on search engines.
Standout among the rest
PlanetCPU web & Graphic Studio now prefer responsive web designs, as this will help our clients in Fergus, Elora, Guelph and surrounding area, standout and be more competent. To attract more traffic and business, it’s recommended to have a good responsive web design.